We are back for another short episode of Do This, Not That.

Remember, we do the long episodes at the end of the week, but in the middle of the week, we get questions all week long.

And what we try to do on this short episode is we answer one work question and one ridiculous question.

And I am joined by the great Kristen Nagel, who's one of the lead producers of Do This, Not That.

And Kristen, this week I'm excited.

I have no idea what we're going to talk about.

But what do we got?

Let's first do the work question.

What is the work question this week that we're going to tackle?

The work question this week, Jay, is from Amanda, from Delaware.

And here's the question for you.

Are selfies appropriate to post on LinkedIn?

It feels strange doing it, but I see it a lot. What do you think?

Ah, our selfies okay on LinkedIn. Let me tell you something about the world that we live in.

We are sick of super formatted stuff. It's wallpaper. It is boring. It is garbage. And so we did actually this big study. It was very odd. But we did this big study of, especially on LinkedIn, formatted posts, posts that are like slick with nice graphics, maybe if it's a person's on their green screen, slick formatted posts versus non-formatted posts, posts where somebody's just taking a phone, pointing it out themselves,

an image of themselves, a selfie, anything that's not slick. Formatted versus not formatted.

And we looked at thousands of posts. And what we found was that the not-formatted posts,

the ones that weren't slick, the non-formatted posts had over a 200% higher overall engagement rate than the

formatted posts. Why? Because it just stands out more. It feels more real. It feels more of the

moment. If you look at some of the content, for example, like Gary Vee puts out, his content

rushes it. And it is this non-formatted style. We are sick of just this

like perfect thing. And I think that's the TikTokification of the world. Right. And so if you're thinking

...