Lemonada. How much inventory should you keep on hand? If you are selling a physical product,

it's kind of one of the oldest dilemmas, in fact, in the physical product businesses,

how much inventory should you hang on to? If you

make too much inventory, you waste money, you waste storage space, you might also be putting

yourself at risk if sales decline or if something goes out of fashion or there's something

that's updated. So that's always a risk. But of course, if you make too little, you keep too little

stock on hand, you miss out on sales. That's the challenge

we're going to hear about today from a caller. Naomi, she runs a one woman skincare brand,

and she wants to grow, but without overcommitting to inventory, she can't afford or store.

So how do you solve this? Is there a scientific way? Is there an intuitive way? Might there

be a bridge between

those two concepts? In today's episode, let's look at practical strategies for managing stock

when you are a small business owner or a side hustler, not ready to operate like a big brand.

I love this question. I'll bring you the detailed version from Naomi and my answer right after

this quick shout out to our sponsor. I always appreciate

our sponsors and I appreciate you, our listeners. Life in general can be chaotic. Do you ever

experience chaos in your life or your business? I certainly do. I was recently on book tour

and trying to manage a whole bunch of other stuff at the same time. And so I'd get ready

to go out and speak with a crowd, an audience of awesome people, perhaps including some of our

listeners out there. And then I'm also thinking about other things I need to do and just trying to manage

and keep up as much as possible. One thing I don't have to worry about, though, is order fulfillment,

because Shipstation handles that. And Shipstation can help you handle it. If you have orders to send out, well,

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