Lemonada.

What if your next vacation could lead to a $3,000 a month income stream?

That's exactly what happened to Tanner Kallay, who turned a single cruise gift into a thriving side

business that now provides a lot of income. In fact, I think it's actually more than $3,000

a month. Now it's probably a good bit more. When we first wrote about Tanner in the side hustle book,

that's where it was at. And this new segment weekend workshop is all about helping you learn

the key steps to a new side hustle,

one step or concept per week. It includes activities, examples, and more. And of course, it's all free.

Today we're going to talk about turning a personal experience into profit. And let's just get into it

with Tanner's story. Oh, I should have mentioned we're using the book book Side Hustle from Idea to Income in 27 days.

In the first half of the year, we covered one step per week. In the second half of the year,

some more detailed case studies. So Tanner Calais, he is working as a copywriter in Austin,

Texas, and his life took an unexpected turn when his in-laws gave him and his wife a cruise as a wedding gift. Now, Tanner was a first-time

cruiser and he had lots of questions. He was like, which cruise line should we choose? What should we

pack? What's worth spending extra on? You know, the cruises, the cruise companies, they want you to

spend money on all kinds of things. Maybe some of those things are actually worth it, but a lot of them are probably not. So how do I make that choice?

Like, how do I know?

So he goes online to search for answers, but the information he finds is scattered, it's outdated,

it's biased towards certain cruise lines, or there's just an overwhelming amount of information.

So he's like, how do I know who to trust?

And Tanner ended up having to

piece together the information he needed from dozens of sources to prepare for his trip.

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