Lemonada. Is it ever okay to use a fake name for your business? A fake name, a pen name, a pseudonym.

Today we're going to hear from a guy who doesn't want his employer to find out about his side hustle. And to do that, he needs to use a different last name. He's just concerned about

the search engine rankings, his boss basically finding out. So not everybody out there wants

their boss or their neighbors or just other people knowing what they do outside of work hours.

Or it could be the kind of project that you want to have

privacy in, perhaps depending on the topic or industry or just depending on yourself. So what do you do

in this situation? Can you just use a different last name or a different name entirely in your

marketing materials on your website, your LinkedIn and so on? The goal isn't deception. It is

privacy, but is that

allowed? Is it ethical? And perhaps could it backfire in some way? Let's talk about what's

really at stake when you operate under a pseudonym and how to protect both your business and

your boundaries. That is today's episode. Welcome to Side Ussel School. Detailed question and my

answer coming right up.

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