Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

All right, today we're going to have some fun.

We're going to have some fun because we're going to talk about something that seems ridiculous,

but it works incredibly well, and that is emojis.

I have just lost at least half the audience because some of you are business marketers out there,

and you're like, I'm never using an emoji.

They're not going to work for me.

But I'm going to break this down for you, whether you're a business marketer, consumer

marketer, whether you're marketing in regulated industries to professionals that you don't

think would ever react to an emoji.

I want to break it down for you, give you the stats, give you the information, because I don't care what industry

you're in or how conservative a market you're in, emojis work. So I want to go through the data

where you should use them, where you shouldn't use them, how to use them. We are going to talk emoji.

So first off, over 95% of all people that receive email, that means everybody that gets email, so all receiving

email networks can view emojis just fine in their subject line.

Over 95%.

So it's no longer, will this show up, it will show up just fine.

So let's dispel that myth.

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