Ep. 295 – Supercharge Your Brand: Three Easy Steps to Free PR, and Why PR is a Subset of Sales, not Marketing

Second in Command: The Chief Behind the Chief with Cameron Herold

Second in Command with Cameron Herold

Business, Entrepreneurship, Careers, Management

4.9 • 225 Ratings

🗓️ 13 July 2023

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There is a skill that a COO can bring to a business and supercharge a brand, one that we often don’t think about, or fail to use most effectively: Public Relations (PR). In today’s episode, Cameron provides insight on this often overlooked skill and how you can use it to create real growth for your […]

Transcript

Click on a timestamp to play from that location

0:00.0	The first thing to recognize is how does the media make money?
0:03.0	So how did media outlets make money?
0:05.8	Advertising.
0:07.0	Okay?
0:08.0	Now they don't make it off circulation, right?
0:09.7	No one's paying for the blog or paying for the podcast episode, right?
0:12.9	They make it off advertising.
0:14.4	So why will people advertise?
0:16.8	We advertise because they have a lot of listeners or viewers,
0:19.4	right, or readers.
0:20.6	And if they have listeners or viewers or readers,
0:22.4	companies will advertise there because they have that
0:24.2	viewership or listenership. Well, the only way they'll get that viewership or
0:27.3	listenership is if they have good content. Welcome to the Second in Command Podcast, produced by the COO Alliance and brought to
0:41.2	its founder Cameron Herald.
0:43.0	In the second in command podcast, we talked to top COOs who share the insights, strategies, and tactics
0:50.0	that made them the chief behind the chief.
0:52.0	And now, here's your host, Cameron Harold.
0:56.0	There's a skill that holds immense potential for businesses and has the power to supercharge brands.
1:05.2	It's a skill that often goes unnoticed or remains underutilized in our fast-paced world.
1:10.6	Public Relations.
1:12.0	In this episode, we're going to shed light on the often
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Second in Command with Cameron Herold, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Second in Command with Cameron Herold and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.