EP. 27- GIFTING=SALES! w/ Sendoso Founder Kris Rudeegraap l Expert Quick Tips

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 10 November 2023

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Jay interviews Kris Rudeegraap, Co-Founder and CEO of Sendoso, about using gifting and direct mail to stand out in sales and marketing. They discuss the power of sending physical gifts versus just relying on digital outreach, how Sendoso automates and scales gifting for companies of all sizes, creative ways to select meaningful gifts, and how gifting ultimately boosts sales by building stronger connections. Main Discussion Points: - Kris founded Sendoso 7 years ago after re...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.3	You'll walk away from each episode with actionable tips you can test immediately.
0:19.7	You'll hear from the best minds in marketing who will share
0:22.6	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.8	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:40.2	This is going to be a blast.
0:41.8	I'm super excited about this, do this, not that.
0:44.7	We have Chris Rudegrap here.
0:47.5	He is the co-founder and CEO of Sendoza.
0:50.6	Before you tell you about Sendozo, Chris, I want to welcome you to the show.
0:54.0	Thank you, Jay. Excited to be here. Excited chat today.
0:56.5	Awesome. All right. So let me tell you my version of who Sendoza is. And I'll let Chris tell the story.
1:00.9	So in my brain, Sendozo is the leader in direct marketing automation. But the real secret sauce of Sendozo is that they are the gifting platform, gifting platform.
1:14.9	If you don't know what that is, we're going to get into that in a second, but they're a beast.
1:18.7	They're not just a company.
1:19.5	They're a beast.
1:20.1	They started in 2016.
1:21.8	They've raised over $150 million in funding.
1:24.7	They have hundreds of the most amazing companies around the planet
1:28.1	using their platform all over the world and their incredible growth. And Chris is the engine behind
1:34.9	a lot of that. So Chris, I probably get that all wrong. So who are you? Who is Sendozo?
1:40.2	And then we'll get into the fun stuff. Yeah, you nailed it. So I'm the founder and CEO of
	...

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