Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

Okay, we are here for Do This Not That.

And this might be the most important episode I've done of this show because I want to go over something that I think can have probably a bigger impact in your email marketing

efforts than anything else I've talked about.

I'm going to lose some of you, but you've got to stick with me because I want to share the details.

We're going to talk about the from name that you're emailing from because as we go through

this, there are going to be some tactics here that if you try, it can completely change the level of engagement that you have and will also change the amount of email that you can send.

All right.

So first off, I want to just talk about what from name actually means.

When you send out an email, when I send you an email from me to you, my email address is the letter

J. Schwettleson at corpwd.com. Ooh, ugly. It's an email address. But when you get in your

inbox, it shows up as my name, Jay Schwettleson. Why? Because like we all do, what do we do?

We set a from name on our email address. And we do that from our brands as well,

right? When you get an email from Nike, the email address that you don't really look at is like

offer at Nike.com, right? But the from name that shows up that you see is all nice and pretty just says

Nike. Now, on any platform, I don't care what platform you use. I don't care

sophisticated, expensive, horrible, good in between, doesn't matter. However you send out your email,

you can change the from name every time you send out a campaign. When I say you could change the

...