Okay, we are here for another short episode of Do This Not That.

We still have our long episodes on Fridays, but here is where all week long we receive questions in and we answer one work question and we answer one

ridiculous question. So we got a bunch of questions in this week. So I want to read the work

question. Let's jump on that and answer it real quick. So the work question came in from Lionel.

Lionel is in Chicago. And Lionel says, we want to get really aggressive with our holiday season marketing this

year.

You have any quick ideas that we can implement that are going to take us to the next level?

Okay, good question.

Let's do one idea for business and one idea for consumer.

First, let's talk consumer.

If you're going to think that this is too much, you're going to think, consumer. First, let's talk consumer.

If you're going to think that this is too much, you're going to think, oh, no, Jay's lost it.

And that's not the case.

A lot of major marketers do this on the consumer side.

And what they do is, as the holiday season dears up, you know, we get to mid-November,

they start sending out their offer-related emails twice in the same day.

Whoa!

Yes, I said it.

They send the offer email twice in one day.

So they'll send it out in the morning, okay?

And then they'll send it out towards the end of the day.

They'll change the subject line a little bit, but essentially it's the same email.

...