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The Tom Ferry Podcast Experience

EP. 27: A Step-by-Step Video Marketing Plan to Build Brand Identity and Beat the Competition

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 24 July 2019

⏱️ 62 minutes

🧾️ Download transcript

Summary

Video marketing is the #1 easiest and fastest way to stand out in this crowded and noisy real estate industry! I know some real estate agents are doing it well, while others are doing it but not to its fullest potential. A majority are interested but still don’t know where to start, or feel too nervous to hit that “record” button! Which brings me to today’s episode of Tom Ferry Podcast Experience. We’re taking a blast to the past! I’m sharing my game-changing video strategy that will out position, out-market and outmaneuver you from all the disruptors, discounters, and competition! For show notes and more information visit: https://tfi.media/2xYlXqA

Transcript

Click on a timestamp to play from that location

0:00.0

Hey so welcome back to the podcast today I'm going to give you some insight from my

0:04.6

success summit that I think is more relevant today than it even was then.

0:10.3

The topic of this keynote was how do you outmarket, out position, and out maneuver the competition.

0:17.0

Now think about that in August of 2019, having that conversation not knowing how much turmoil was going to take place in the real estate space

0:27.6

certainly 12 months later

0:29.1

So my advice is buckle up listen up and let's figure out how we make you the most chooseable

0:36.9

chosen agent in your marketplace. Enjoy the show.

0:40.0

So here's the thing, entrepreneurs, leaders, salespeople.

0:46.0

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

0:51.0

And we want to do it better, and more seamlessly why so we can actually enjoy

0:56.5

our lives take vacations and spend the quality time we want with the people

1:00.0

that we love how do we do all this without spending a fortune or running ourselves

1:04.4

ragged? That's the big question and this show is dedicated to the answer.

1:11.5

Here's what I wrote down this is what we're going to talk about. The topic of discussion

1:16.3

now is how are we going to out position, out maneuver, out position and out maneuver, the discounters and disruptors and the ding-ding agents.

1:31.0

My buddy calls them goobers.

1:33.1

How are we gonna out position and out maneuver

1:35.2

the discounters and the disruptors and the ding-ding agents?

1:41.0

And then write down, as well as the competition.

1:46.5

As well as the competition,

1:48.2

how are we gonna out position ourselves,

1:51.2

out maneuver in terms of competitions doing this.

...

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