Ep. 269- CONTENT That Leads to PIPELINE? w/Limelight FOUNDER David Walsh🧠 #1 B2B Creator Partnership Platform!

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 7 February 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson welcomes David Walsh, CEO of Limelight, to discuss social selling, influencer marketing, and building a personal brand on LinkedIn. ================================================================= Best Moments: (00:58) Introduction to Limelight and David Walsh's background (02:01) David's journey to becoming an entrepreneur (05:59) Explanation of social selling and its importance (08:19) Types of content that lead to pipeline in soc...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.1	We are here for do this, not that. We are here for Do This, Not That, presented by Marigold.
0:43.3	And I've been trying to get this guy on the show for a long time, so I'm hyped that he's here.
0:47.8	He's a big deal.
0:48.7	So who do we got today?
0:49.8	We got David Walsh.
0:51.1	He is the CEO of Limelight.
0:53.5	Now, maybe you know Limelight.
0:55.0	Maybe you don't.
0:55.7	But Limelight is like bananas cool.
0:58.5	It is the first ever business to business creator partnership platform.
1:04.5	It links all the brands and all the creators and influencers.
1:08.2	They have over 3,000 verified B2B creators, part of this platform.
1:13.1	This thing is growing. They've raised a boatload of money. And David just hasn't done this.
1:17.6	His last business that he sold that they did great with was Matheson. And they raised like over $30 million.
1:25.0	I mean, this guy knows what he's doing. And so this thing's taking off.
1:27.7	We're going to be talking about social selling.
1:30.2	We're going to peel back the curtain on influencer marketing and get into all the details.
	...

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