Ep. 265 – COO, Canopy Management, Haley Burt

Second in Command: The Chief Behind the Chief with Cameron Herold

Second in Command with Cameron Herold

Entrepreneurship, Careers, Management, Business

4.9 • 225 Ratings

🗓️ 29 March 2023

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s guest is COO Alliance member and COO of Canopy Management, Haley Burt. Canopy Management is an e-commerce brand management firm that sees an 84% average YOY profit lift for our clients. The company was built from scratch, with no external funding or investments, and is now working with over 150 brand partners across the […]

Transcript

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0:00.0	We manage everything from skin care, health and wellness, furniture, art,
0:05.0	wall art, really any category except fashion.
0:09.4	And we find brands, well, we actually owned an educational course.
0:14.0	So when Amazon, I think there were only three ad types back in the day,
0:18.0	but nobody was teaching brands how to manage those ad types on Amazon.
0:22.0	We had an educational course called Sponsored
0:24.8	Products Academy that taught brands how to manage it. But we had a handful of brands coming to
0:29.6	us saying we don't want to train our people to do this. You know how to do this. Can you please just manage it for us?
0:37.0	Welcome to the Second in Command Podcast, produced by the
0:44.7	C.O. Alliance and brought to you by its founder, Cameron Herald.
0:49.0	In the Second in Command Podcast, we talked to top COOs who share the insights, strategies and
0:55.1	tactics that made them the chief behind the chief. And now here's your
0:59.7	host Cameron Herald.
1:08.0	All right, you're going to love this episode. We have a great guest with us today,
1:10.0	Haley Burt, who has been the COO Canopy Management, since they only had six employees.
1:15.2	There are over 100 employees today.
1:17.2	She's going to talk about why she chose to be a C.O.
1:19.6	Alliance member to help her with her growth.
1:21.7	How the company Canopy Management focuses on growing people. member to help her with her growth. The company, canopy management,
1:23.8	focuses on growing people, how they document all their processes.
1:27.2	They've got 1,400 pages of documented playbooks,
1:30.3	which has really helped them with their growth.
	...

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