Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for Do This, Not That, Fired up for this episode because we are going to talk about email tracking that everybody says it's useless and I'm going to give you a hack that is so easy to do

that it's a game changer. So what are we going to dig into here? Why am I already so fired up?

It's too early to be this. It doesn't matter. Here I am. Anytime I talk about email marketing,

someone will say to me, oh yeah, we track our email, but we don't, we don't care about open rates

anymore.

Open rates are dead.

Open rates are meaningless.

And you see this comment everywhere.

First of all, what is an open rate?

If you send out an email to 100,000 people, in any email tracking, any system that you send out, in any platform that you

use, you're going to get a tracking report. How did it do? And you're going to open up this track

report after you hit send on that 100,000 emails that you sent. And it's going to say 100,000

emails were sent, 99,000, 842 were delivered. It will show you your click through rate. How many people

clicked? You got a 3 percent click through rate, whatever. But it's going to show your open rate.

And it'll say like 27 percent open rate. So 27,000 people opened it. That's what's going to say.

And that is your open rate. But why are we even talking about open rate? Why do we care? Because

obviously, we want to know how many people are opening up your emails. It matters. But there's so

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