All right, we are back for one of the short episodes of Do This Not That, Ask Us, anything. We still

release our long episodes on Fridays. But the format of this short episode is that we

receive questions in all week long that are about

work stuff and about nonsense.

And each episode we tackle one work-related question and one nonsense-related question.

I'm really excited to welcome to the podcast.

One of the guru events, amazing people, Kristen Nagel, she is a producer of this podcast. Kristen goes through

those questions and she brings them to the show and we're going to try to tap those. So Kristen,

lay it on me. What's first the work-related question? Okay, Jay, the work-related question is from

Jamie from Livingston, New Jersey. Here's the question for you. Our webinars are only getting a handful of

registrations, and I'm pushing internally for copy and creative changes, changes to our forum

and some other best practices, but finding resistance. What can I do? That is a great question.

And it's great that you're trying to make changes, that you're trying to improve things.

But here's the thing, and you're going to think this is strange.

Stop pushing for those changes internally.

Why?

If you are, for example, promoting a webinar or you are selling some sort of consumer product,

whatever it may be, and you're only getting a few responses.

You're getting three or four people registering for a webinar or only a handful of sales.

What you need to ask yourself in any marketing campaign that you do before you try to make changes

is this simple question. If I increase my response rate on whatever it is I'm doing, if I increase my

response rate by 100%. And so now, instead of getting four registrants for your webinar,

...