Ep. 241: Mike Matthews - Real Fitness Entrepreneurship
Choose Hard
Cody McBroom
4.8 • 812 Ratings
🗓️ 12 February 2019
⏱️ 66 minutes
🧾️ Download transcript
Summary
Mike Matthews, Fitness Author and Owner/Founder of Legion Supplements and Muscle For Life (Coaching, Content, Publishing, etc.) came on the show to give us a REAL and RAW insight into the life of a fitness entrepreneur.
Check Mike out on instagram @muscleforlifefitness or at his site www.muscleforlife.com and check out his supplements at www.legionathletics.com
Find me on instagram, @cody.boomboom – make sure to share this podcast on your instagram story and tag both Mike AND myself!
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TIMESTAMPS:
3:35 - What Got Mike Into Fitness
9:40 - What Mikes Philosophy on Training and Building Muscle Are.
23:00 - How Mike educates clients about the process and longevity of training and seeing results.
26:20 - When Mike transitioned into fitness, going from a hobby to being a full time business.
36:00 – Creating content for the purpose of education, reach and impact.
46:55 – Balancing business and personal life… possible?
55:00 – How Mike created a CLEAR vision for himself and never strays away from his personal path.
1:00:45 - You Are Dinner Table With 3 Empty Seats, You Can Pick 3 People To Sit With You, Dead Or Alive, Who Would You Pick?
1:02:20 - Where Can people find Mike and his content
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Transcript
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| 0:00.0 | What is going on, guys. |
| 0:13.2 | Welcome to another episode of the Boom Boom Performance Podcast. |
| 0:16.9 | Today's guest is the one and only Mike Matthews. |
| 0:19.3 | Mike Matthews is a published, a best-selling published author. |
| 0:23.5 | He has written Bigger Leaner Stronger, Thinner Leaner, Stronger, Beyond Bigger Liener |
| 0:28.2 | Stronger, The Shredded Chef, and many others. |
| 0:30.3 | He has written so many good blogs. |
| 0:32.2 | He is a content creator. |
| 0:33.6 | He is the owner and creator of Muscle for Life. |
| 0:36.2 | He is the owner and creator of Legion Athletics, which is a supplement company that is actually respectable, which is hard to do in that industry because it's saturated and so full of bullshit and scams and hyped up media and marketing. |
| 0:48.0 | But he is somebody who has brought in the science to the supplement game and actually done it in an ethical way. |
| 0:52.3 | So it's somebody I really respect for that reason as well. But Mike Matthews is a very successful fitness entrepreneur. And what I love about |
| 0:59.6 | this podcast today is that that's what he brings to the show. He brought a real raw and respectful |
| 1:04.6 | approach to all things fitness. So we got into the weeds of muscle hypertrophy and what the |
| 1:09.1 | science is now showing because he's definitely |
| 1:11.3 | into the literature and he's studying a lot of things given that he is writing another book so me and him |
| 1:16.2 | kind of had some geek talk for a while on muscle hypertrophy then we dug into his process of |
| 1:21.1 | becoming an author we got into supplements we got into entrepreneurship we got into content creation |
| 1:27.0 | we got into coaching we got into what. We got into content creation. We got into coaching. We got |
| 1:28.8 | into what balance is when you are a fitness entrepreneur and a very successful business owner. |
| 1:34.6 | We got into so many different topics. And I think you guys are going to really enjoy this because |
| 1:38.4 | again, it was a very real and raw interview with Mike Matthews. In fact, I would go out to say |
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