EP. 23- You're Ignoring Your BEST Prospects l Jay's Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 27 October 2023

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Jay talks about the importance of not ignoring your best prospects in email marketing. He shares data showing that a significant percentage of clicks happen after an offer expires, and that those late responders have much higher lifetime value. Jay stresses the need to provide relevant follow-up content to these late responders instead of just showing a generic "offer expired" page. Main Discussion Points - 22% of click through traffic happens after an offer expires - Life...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:39.9	We are do this thing and not thating.
0:43.0	I will never sing like that again.
0:44.6	That is embarrassing.
0:46.9	All right.
0:47.6	I'm excited to talk about this today.
0:51.5	You know what got me thinking about this was that I saw somebody won some big lottery,
0:56.7	okay, and they win the lottery.
0:59.3	And then I didn't know this.
1:00.6	But in the state of Florida, you probably don't know this.
1:03.2	You have 180 days to claim your Powerball prize.
1:08.1	Did you know that?
1:08.7	I didn't know that.
1:09.5	Anyway, but it got me thinking about
1:11.2	this amazing thing in the world of marketing, specifically email marketing that most marketers
1:16.8	don't think about because we're just missing it as a marketer, business or consumer. You are
1:23.7	ignoring your best prospects. What do I mean by that?
1:28.4	Okay.
	...

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