You're listening to an Airwave Media Podcast.

Very early in the book we introduced the fifth C, which is cost and it filters throughout. We want this to be a realistic conversation

and how can you talk about this process without talking about what it will cost

and the opportunities and the options for a family to pay for it. Her money is supported by Fidelity Investments, whether you're celebrating a milestone or adjusting to the unexpected,

Fidelity's there to help you navigate life's important moments with confidence.

Visit fidelity.com slash Her Money. important moments with confidence.

Visit Fidelity.com slash Her money to learn more. Hey everybody it's Gene Chatsky.

Thanks so much for joining us today on Her Money.

As we head into the fall and this topsy-turvy back-to-school world,

school is a huge topic of conversation, and my thoughts always turn to those nervous high school seniors who are making

their college selections and those trepidacious college freshmen who are navigating their way into

college for the first time.

How long has it been for you since you applied to college?

When you think about applying, what comes to mind?

If you've been through it yourself recently or with a child,

one of the first words that might come to mind is stressful.

These days it seems every school wants something different and it can take so much time and so much energy to gather the proper documentation,

write the essays, submit an application that you can be proud of. But my guests today

say that despite all this applying to college does not have to be an anxiety-inducing

process. I am very very happy to be joined by Eric Ferda and Jacques Steinberg, co-authors of the new book,

The College Conversation, a practical companion for parents to guide their children along the path to higher education.

And what's interesting about this book and the reason these guys are here is that rather than

...