Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for Do This, Not That, and sometimes I say I'm excited and I half mean it,

but today I'm genuinely excited.

Why am I so excited?

Because I have Brianne Fleming here. Brian, you tell everybody who you are,

because I don't want to screw it up, but I've been following you forever. I am a fan of yours.

You are just awesomeness for so many reasons, but tell everybody who is Brianne Fleming.

Thank you. Yeah, and we've bonded over pop culture, which we're definitely going to get into

today. And that's really how the internet knows me. I like to combine my love of social media and pop culture and teach people marketing through the things that we love, through music, sports, TV, movies, all of those things. So I have a podcast about that called Making the Brand. And I also host a weekly Twitter chat

about trending topics every Friday at 1 o'clock where we analyze some of the marketing

takeaways from them. But I also teach branding and social media at the University of Florida.

I have a newsletter. I kind of dabble in a bunch of fun things talking about the

spice girls and boy bands, but putting a little marketing twist on things. So I'm having a lot of

fun and I'm excited to be here today too. So yes, Brianna like is is pop culture. I literally like

find out about pop culture things from Brian. And by the way, her being affiliated with the University of Florida is the greatest thing of all time because I am also a gator, still gators to all of our gator family, Gator nation that is out there.

But what Brianne and I are going to talk about today, and I really want to learn from Brianne because I think this to me is really a fantastic way to get your audience engaged in this world

that we live in now that most content out there is epically boring, nobody's engaging with it.

So what Brianna's tapped into, I think is so valuable for marketers to learn from.

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