Welcome to the Second in Command Podcast, produced by the C.O. Alliance and brought to

its founder Cameron Herald.

In the second-in-command podcast, we talked to top COOs who share the insights, strategies,

and tactics that made them the chief behind the chief.

And now here's your host Cameron Herald.

Today is the Narrative Group's president Rebecca Coleman.

Rebecca holds over 20 years of experience in building great relationships with clients

and even better campaigns for their brands.

Currently, she is President of the Narrative Group, an award-winning creative agency that specializes in people-centric and earned-led brand experiences for some of today's biggest brands including McDonald's harmless harvest and universal pictures. Prior to the narrative group,

Rebecca founded something massive, a strategy-led advertising agency and video production company

behind the ad creative and campaigns for brands like Plum Organics, Oikos, Kind and Bold House Farms.

Rebecca, thank you for joining us on the Second Command podcast.

Happy to be here.

I appreciate it.

So when people name some of the brands that they do work for, I'm often curious like how deep those relationships go. So you know when you're doing work for you know McDonald's and Universal Pictures, is it like a franchisee of McDonald's you're doing work for? Is it like all of McDonald's U.S. and how deep are you working with some of these brands?

Well, when it comes to McDonald's, we actually have worked on a global scale, and it is mostly

US day-to-day, but we have launched global campaigns.

I'm sure you're familiar with the Travis Scott campaign

that came out during pandemic.

And that was a campaign that we played a central role in including doing the deal with

Travis Scott and planning his surprise experiences the merch doing strategy for the rollout, etc.

And our success with that led to quite a few meals.

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