Welcome back for another one of our Do This Not That Short episodes, Ask Us Anything. It was really exciting. When we launched this new shorter version, we're still doing the longer version on Fridays, but the ones that were released in midweek, we got a lot of people writing in all sorts of questions. And the format of this is

really short, where we answer one work-related question, and then we answer one totally ridiculous

question. So we got this question in this week from Todd, from Dallas.

And here was his question.

It's a good question.

He says, my company is struggling to close business.

We present our services to prospects, but don't get the business.

We have a ton of offerings, but very few prospects say yes to our offering. Do you have any thoughts?

And I do. And it's this concept of when you go to market, it doesn't matter if you're selling

consumer products or business services or whatever it is that you're selling and promoting.

When you go and let's say you have 10 different

lines of services, you're selling five different products, and you're trying to present all this

great stuff you have because you're excited about everything that you're capable of,

everything you sell, it's very hard for the prospect to be like, oh, I'm interested in that

because it's overwhelming, right? And they don't know what your

company really does. If I said to you, bombus, the first thing that comes to mind are their socks.

If I said to you ring, the first thing that comes to mind is their doorbell. If I said to you, Apple,

first thing that comes to mind is their phone. They are known for something. If you are trying to be

known for everything, all the different stuff that you do, when you're trying to be known for

everything, you will be known for nothing. It is critical to be known for something. And then

once you get people to get excited about that one thing,

right, with bombus, with their socks, then they're going to try to sell you shirts and hats and

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