Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for Ask Us Anything from the Do This, Not That podcast presented by Marigold.

This is the super short episode where all week long we're getting questions, we're getting work questions, we get in ridiculous questions.

We try to tackle one of each.

And if you want to submit one, it's real easy. You go to jshwedelson.com. You click podcast.

Then you click Ask Us Anything, and we love it. Anything you've got, let's hit it up. All right, let's

jump right into it. Let's do our work question first. We got a question from Sarah from Short Hills,

New Jersey. Short Hills, New Jersey has an incredible mall, a great, great mall, very fancy mall.

I have a nice mall here in Boca as well, where I live in South Florida.

I'll tell you the weirdest thing in the world is going to like a mall that's like on the

way out and meaning like not doing well in some random town, some random city,

because you go in there and it's like a ghost town and you're scared to even eat in the food court

because there's like two random places still open.

And they look like they're serving food from like 35 years ago.

And they'll have like, I don't know, like maybe a Claire's, you know, still in the mall

and people getting like earrings, piercing, whatever, and then they'll have one other store that's still open and the

whole thing's like falling apart. So I don't know. I don't like malls that are closing down.

They freaked me out a little bit. Sarah, what is your question? Jay, has anything useful come out

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