Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for the Do This Not That podcast presented by Marigold, and I have an amazing guest.

Today's going to feel like you're going on vacation, like you're going on a cruise.

Why do I say that?

Because we have the amazing Damara McCoy here.

Who's DeMara? DeMara is one of the leading team members on the digital marketing team over there. a cruise why do i say that because we have the amazing demara mccoy here who's damara demara

is one of the leading team members on the digital marketing team over at norwegian cruise lines

doesn't that sound relaxing we could just all feel like we're on a cruise and she's going to be

sharing with us a lot of the things going on over at norwegian some ways they are changing their

brand around a little bit,

some of the cool things they're doing with some of their marketing programs. So,

Damar, welcome to do this, not that. Thank you for having me, Jay.

So I appreciate you being here. I can't wait to dig into all of this. I have a question that,

before we get going and everything, whenever I think of Norwegian cruise

lines, I think that you all, and I could be wrong, have like the cool stuff.

Like you have like go carts and zip lines and the craziest water slides.

Is that like what goes on every day at work?

Like, hey, I'm going to go in zipline during lunch.

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