Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This Not That podcast presented by Marigold.

This is our super short episode where we break down.

What's going on this week in business and marketing and life?

And then we still have our short Ask Us Anything Later in the Week in our big tips episode at the end of the week.

So what's going on this week?

Well, you may have heard, but there's an election going on right now.

Super fun times.

Cannot wait for all this to wrap up.

But super interesting things related to the election as it ties in with marketing. I don't know if you've noticed, but we've all been getting inundated with a ton

of SMS marketing campaigns. It has been bananas. And the thing that's interesting, tying in this week specifically

to SMS marketing, you know, the text-based marketing on our phones and whatnot, overall,

marketing campaigns from non-political parties, non-political action committee messaging,

SMS marketing campaigns from regular brands,

performance is down about 30% in the last 30 days,

which makes a lot of sense because we're almost like

tuning all of the SMS messaging out right now.

And Robo Killer just released some data

...