Hey everybody, it's Eric Taylor, and you may detect a little bit of a cold in my voice

because I have a little bit of a cold, but the hair game does not sleep for anyone, including

me. So I'm doing this intro, but don't worry, the episode was done before I got this cold,

so you don't have to listen to this the whole time.

Last week, we did an episode where we spoke to random people on the street to get their

impression of our industry. These were one-off anecdotal accounts on a micro level.

This week, we're doing the opposite, and we're getting getting a high level macro view of the industry with

Cyrus Bolsaro, who runs PCR, which is the go-to source of data for the beauty industry.

He recently released his latest report and we're going to talk to him about what's in it.

All right, Cyrus, how are you this morning?

Thanks for joining us.

Great.

I'm doing great this morning.

That's awesome.

And you're in Dallas, Texas.

Is that right?

Yes, I'm in Plano, Texas, a suburb of Dallas.

Yes.

And I'm actually, just in case the audience didn't know I'm from a North Dallas almost

Plano so right yeah we're like over the border we're like neighbors in the

bad lands of that Dallas that's right in the flat lands of Dallas right yeah

all right so so tell us about how you got into this industry and how you got to where you are now.

...