Hello, you are listening to the ESG Fitness Podcast.

Today's topic is no one does what you do better than you.

You are your unique selling point.

And you might be thinking that there are loads of online personal trainers or accountants or graphic designers or whatever your job might be

and thinking how am I going to stand out and I think this is an especially common worry that

people have maybe when they're starting out in the industry. So maybe you've just qualified as a personal

trainer and you're thinking, oh God, there's so many personal trainers, I don't have any experience

yet. How am I ever going to get clients? Or why would anyone want to work with me? What's different

about me? How am I going to stand out from everyone else?

And somewhat ironically, what a lot of people then tend to do is look at other people and see

what's working for them, then just try and be them. Like just try and copy other people's content

that's working for them despite the fact they're not them and then also at the

same time saying i need to stand out but the way that you're trying to stand out is by doing what

everyone else is doing which make us no sense the answer to what makes you stand out is that not one of those other personal trainers

does what you do better than you.

You just need to define what it is that you do.

And what makes that difference is your experience.

And you might be thinking, oh, I've not got any experience yet.

Life experience, your views, your interest, your personality,

what makes you tick?

You might all have the same job title.

And you might even all have the same academic experience,

...