Ep. 190 - The Dave Tate Interview

Iron Culture

The MASS Crew

Sports & Recreation, Health & Fitness

4.8 • 827 Ratings

🗓️ 26 September 2022

⏱️ 130 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For more than two decades Elite FTS has been a household name for powerlifting information, equipment, and a sense of community. The progenitor behind Elite FTS, Dave Tate, honoured us at Iron Culture by joining us to share his story, wisdom and experience. Tune in to learn about the history of Dave as an athlete, thinker, and entrepreneur. Also you’ll learn the history of Elite FTS, it’s future, and what paths weren’t traveled and why. Finally, we hear what lessons Dave’s learned from decades under the bar, not only for lifting itself but also how he’s applied it to business and life.

00:00 Introducing Dave

05:08 Demographics and the changing of the guard in the fitness industry

11:25 Dave’s journey

23:05 Joining Westside Barbell

34:49 EliteFTS as a content creator in the social media era

50:01 “Evidence-based”, being open-minded and continuing to learn

1:01:25 Dave’s powerlifting experience and the double-edged sword of the going all in mentality

1:19:19 EliteFTS in the business world

1:32:55 Playing the long game: using numbers to learn and grow

1:42:33 Providing a service for your consumer

1:53:55 The future of EliteFTS

Where to find Dave and EliteFTS

Dave Tate

Instagram: https://www.instagram.com/underthebar/

Podcast: Dave Tate’s Table Talk https://www.elitefts.com/content/table-talk/

EliteFTS

Website: https://www.elitefts.com/

Instagram: https://www.instagram.com/elitefts/

Transcript

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0:00.0	Eric.
0:01.7	Omar.
0:02.6	We got him.
0:04.4	We did it.
0:05.3	We've arrived.
0:06.4	We captured the big fish for iron culture.
0:12.9	I tell you what.
0:13.9	Look, Dave, you don't know this man, but we have so many running gags as it relates to iron culture.
0:19.4	References we've made along the way we'll give you
0:21.7	just one small example somewhere along the way we've now recorded close to 200 episodes we made
0:27.8	a cinematic masterpiece reference okay the the film that everyone loves stuck together we call
0:34.2	it which is actually stuck on you it's not not, you know, any of the other ones,
0:37.6	like Dumb and Dumber, any of the classics like Zoolander people reference. It's a niche one.
0:42.8	We called it stuck together. Apparently it's stuck on you, but now since that time, the film
0:48.5	company has changed it to stuck together due to our influence. But it just shows we've had this
0:53.1	like three year journey over that name.
0:55.9	But in the same way, this is not an exaggeration because anyone who's been listening to
0:59.3	Iron Culture, anyone that's been following my YouTube channel for the last decade, anyone
1:03.1	that listens to Eric, we have referenced you.
1:05.3	We've referenced Elite FTS numerous times.
1:08.6	Some people regard, so Dave, on YouTube as an example, I started in 2009.
1:13.8	Channel kind of popped off a decade ago, so maybe 2012, right?
	...

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