Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That, and I'm excited because we have a fantastic guest.

We have Kara Trevunovic, and I think I said it.

Did I say it right?

Oh, my God.

No matter what happened to the podcast was success, because I said that right.

And coming from her first, whose last name is terrible, which is mine, Schwettleson.

Anyway, so who is Kara?

Why is she here?

First of all, she is the scene rights president of strategic solutions at Zeta Global.

And before I tell you why Kara's great, Zeta Global is a big deal. They have a thousand

customers over 15 different verticals. They have like 1,400 people that work there, and they are

leaders in SMS and data and email and offline and online. They make all your data do the stuff

it's supposed to do, and they crush it. And so Kara, it's all Kara's fault there, right?

She does all this stuff.

But the reason I'm so excited that she's here is that, and she'll probably beat me up

for saying this, she's been in this game like as long as I have, which is way longer than

I want to admit.

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