Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for Ask Us Anything from the Do This Not That podcast presented by Marigold.

This is our short episode.

We're all week long, we get in questions, work questions, and ridiculous questions.

We try to tackle one of each.

And if you want to submit a question,

it's easy. Just go to jschwedelson.com. There's a button that says podcast. You click that,

and there's a button that says, ask us anything. And we get in some of the weirdest questions you could possibly imagine. So let's jump into it. Let's get into the work question first. We got a question

in from Ethan from Denver, Colorado. Love Colorado. I mean,

Colorado in the summer is the best. skiing, I am horrendous at skiing. I go and my family,

they go off. They're really good. I am a green machine now. I'm on the green hill bunny slopes.

It's my jam. I don't like anything else. Who cares? What's your question,

Ethan? All right, he says, Jay, I heard a rumor that email preheaders are going away. Is this true?

Well, this is a great question. So first off, what is the preheader? pre-header is when you get your email, right?

You got your from address.

Then you got your subject line.

And then you have that little gray line of text right below the subject line that kind of looks like a second subject line.

And that is your pre-header.

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