Ep. 183 - SECRETS of TOP CMOs & CEOs (easy tactics to INSTANTLY boost email OPEN RATES!) 🏈 I STINK at Fantasy Football and DON'T SPOIL Love is Blind UK for me!!😡 Jay’s SCOOP

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 6 September 2024

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates. ================================================================= Best Moments: (00:40) What aspirational marketing is and why it's effective (02:00) Statistics showing how aspirational subject lines outperform others (02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences (04:10) How tapping i...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.0	We are back for Do This, Not That, presented by Marigold.
0:43.9	And I'm excited to share some tips today about aspirational marketing.
0:48.9	Like, what?
0:50.0	This is like game changer stuff.
0:51.6	It's so easy.
0:52.3	It costs you nothing.
0:53.1	And it couldn't be simpler to test.
0:55.9	Okay.
0:56.3	What does this all mean?
0:57.1	Listen, in life, what do we all want?
0:58.6	We all want a promotion.
0:59.8	We want our businesses to grow faster.
1:02.0	We want to be wealthier, healthier, smarter, more fashionable.
1:06.3	We aspire to things.
1:08.7	And we just finished this big review of a ton of marketing campaigns that were
1:12.4	focused around leveraging aspirational marketing tactics. And it was really, really eye-opening.
1:18.1	So here's some secret sauce type stuff. If your database on the business side is made up of people
	...

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