Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This Not That podcast presented by Marigold.

This is our short episode.

We break down what's going on this weekend, marketing and business and life.

And then we still have our short ask us anything later in the week in our big tips episode at the end of the week. So what's going on this week? Well, let's talk

Instagram. Instagram's rolling out something that's pretty big on stories. And that is the

ability to have comments on stories. So now when you go ahead and you post the story and if people

comment, those comments from those individuals are going to show up on the story. So when someone views your story, they're going to be able to see comments that other people are making. This is for personal accounts and brand accounts. This is a pretty big change and they're doing it to try to drive engagement. Has it rolled out for everyone yet, but it's coming now, and it's going to be on all

of our stories soon.

So look for comments appearing on stories.

Man, if I said that 10 years ago, looking for comments appearing on stories.

What planet are we on?

But yeah, that's actually a news item.

Another big news item is that Salesforce released their holiday shopping index for this year,

what they're forecasting based on over a billion different data points that they have.

And some of the interesting stuff in the holiday shopping index that I didn't really realize

is that brands have an uphill

battle this holiday period because there are the fewest days between Thanksgiving and Christmas

...