Ep. 178 - MARKETING AUTOMATION in Direct Mail? 📬 ===> GUEST: Dennis Kelly, CEO at Postalytics - Direct Mail at a FRACTION of the cost and dramatically increased ROI!

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 30 August 2024

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing. ================================================================= Best Moments: (04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies (04:37) Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation (06:43) Dennis illustrates how direct mail autom...

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.0	We are back for another episode of Do This, Not That, and we have a fantastic guest.
0:45.9	We have Dennis Kelly, who's the CEO and co-founder of Postalytics, which is a super
0:51.9	fast-growing company that automates direct mail.
0:55.5	You're like, what is that mean?
0:56.7	We're going to get into all that.
0:58.3	But I asked Dennis to come on because I really want to share with everybody how you could
1:02.4	be looking at direct mail differently.
1:05.4	And it's not this spray and pray channel that maybe it used to be back in the day.
1:09.5	So really excited to have Dennis on.
1:11.9	Dennis, welcome to do this, not that.
1:14.4	Thanks, Jay.
1:15.1	Super psych to be here.
1:16.7	Awesome.
1:17.7	So I know a little bit about this space to be dangerous.
1:21.7	So I want to have a conversation because I think we're going to open the eyes of a lot of people
1:26.4	that may not know that this is a thing,
1:28.7	that this is going on.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from GURU Media Hub, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of GURU Media Hub and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.