Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Ask Us Anything from Do This, Not That, presented by Marigold.

This is our short episode where we try to answer one work question and one ridiculous question that we get in all week long.

And you can go to jschwellson.com

and you could submit a question by clicking on podcast and then ask us anything. We love it. We love

the questions we get in, the work ones, the ridiculous ones. They're fun. So let's jump into the

work one first. We got a question from Carlos, from Seattle. Love Seattle. I've been there many times. I was in an

earthquake in Seattle. It was a big earthquake. It was 7.1 whatever, Richter scale earthquake. This is so

embarrassing. I was on stage at a conference. I was giving a speech. I was on microphone. All of a sudden,

the earthquake hits. I didn't know it was earthquake. I thought it was a bomb. I didn't know what it was in this big convention

center. So I freak out. On the microphone, I start cursing. I'm like everybody run for your lives.

I was like George Costanza and Seinfeld. Like I was the least calm person. It was the opposite of what you're supposed to do. And I'll never forget, we get outside the convention

center. And then I bump into the woman who was in the room next to me giving a speech. I'm like,

how did you handle it? She was, oh, I had everybody get calm, get under your table. It's going to be

okay. And I'm like, she's like, what did you do? I'm like, I don't know. I was like, what did I do? I ran for my life. I was like, you're on your own, everybody.

That's terrible.

So if there's a really serious problem, don't look to me because clearly I'm not that guy.

Anyway, what is your question, Carlos?

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