5 • 715 Ratings
🗓️ 30 August 2024
⏱️ 12 minutes
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0:00.0 | Welcome to Do This, Not That, the podcast for marketers. |
0:14.4 | You'll walk away from each episode with actionable tips you can test immediately. |
0:19.9 | You'll hear from the best minds in marketing who will share |
0:22.7 | tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos |
0:29.9 | that is our every day. I'm Jay Schwettleson. Let's do this, not that. |
0:40.0 | We are back for Do This, Not That, presented by Marigold. |
0:45.2 | And usually on this podcast, I just fire off some quick stats to make an instant impact |
0:49.5 | in your marketing. |
0:50.3 | But I wanted to do something a little bit different today and share a quick strategy that may even have a bigger impact on your company's growth overall. |
1:00.1 | And that is unscailable tactics. |
1:03.9 | So often people, marketers, they avoid doing certain things because it's not scalable. It's not something they're |
1:13.8 | able to keep doing. It is hard to do. And what do we all try to do with our marketing and all of our |
1:19.4 | outreach? We automate things, right? We do as much automation as possible because we want to reach as |
1:26.0 | many people as possible. |
1:31.6 | And when you do unscailable things, you can't do that. |
1:32.8 | It's hard, but you know what? |
1:36.8 | Those are the things, the unscailable things, that if you do them, |
1:40.0 | and I'm going to show you specific ones that I do and ones that work, |
1:42.7 | they can transform your business. |
1:46.5 | Doesn't matter if you're a consumer brand, a business brand, doesn't matter if you're a small company, a massive company. |
1:49.2 | You know, we live in this world of AI garbage, and the AI garbage is going to become an |
1:54.7 | AI garbage dump over the next year or so. |
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