Ep. 176 - What’s Up THIS WEEK ==> SURPRISE!! Labor Day IMPACTS Marketing Differently Than EXPECTED! 🇬🇧 Love is Blind UK is GREAT! 💂

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 27 August 2024

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, host Jay Schwedelson dives into effective Labor Day marketing strategies, shifts in podcast listening platforms, and his latest obsession with a reality TV show. ================================================================= Best Moments: (00:40) Jay sets the stage for an insightful discussion on marketing and media trends (01:03) Exploring consumer behavior and effective strategies for Labor Day promotions (02:27) How to optimize your email campaigns as summer winds ...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:46.6	We are back for what's up this week from the Do This Not That podcast presented by Marigold.
0:48.1	This is our short episode where we breakdown.
0:52.1	What's going on this week in marketing, in business, and in life?
0:54.2	And then we still have our ask us anything later in the week in our big tips episode at the end of the week.
0:56.9	So what is going on this week?
0:58.3	Well, Labor Day is coming up next week, right?
1:03.3	This weekend is Labor Day weekend.
1:05.8	In the United States, a lot of people have Monday off.
1:09.3	Why does this matter?
1:10.8	Marketers are making a mistake.
1:12.3	They think that Labor Day, from a marketing perspective, functions, and we see performance
1:18.0	that is in line with the other summer holidays, and it's just not true.
1:21.4	So there's some new data out from World Data Research that I think will really possibly
1:26.0	change your marketing plans, especially for
1:28.7	next week as relates to factoring in this summer holiday. So here's some interesting data.
1:35.9	We have consumer data and business data. First of all, on the consumer side, things are actually
1:40.8	lower, right? So according to the research, sales surrounding Labor Day generate a 27% lower overall
	...

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