Ep. 173 - HOW? “We Switched Email Sending Platforms and Our Metrics GOT WORSE!” CAN I Unclog 🚽 ? Make 🍝? Ask Us ANYTHING

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 21 August 2024

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a work-related question about changes in email marketing metrics after switching platforms, as well as a "ridiculous question" testing Jay's basic life skills! ================================================================= Best Moments: (01:04) Understanding email marketing metrics after changing email sending platforms (05:01) Identifying bot clicks in email marketing (06:38) Adulting skills assessm...

Transcript

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0:00.0	We are back for Ask Us Anything from Do This, Not That
0:12.3	This is our short episode.
0:15.5	We're all week long, we get in work questions, and we get in ridiculous questions,
0:19.4	and we try to tackle one of each.
0:21.4	And if you want to submit a question, just go to jshwedelson.com, click podcast and then click
0:26.2	ask us anything.
0:27.1	And we get weird stuff in.
0:28.4	So let's do the work question first.
0:30.7	We got a question from Sarah, from Louisville, Kentucky.
0:35.0	I saw this thing over the other day about Louisville, Kentucky with his dude
0:39.9	won $225,000 in a lottery. And he's been playing the same number for 10 years, never change.
0:47.6	He plays every day and he won $225,000. And I said to myself, I wonder if this guy even made
0:52.7	any money because I've been doing it for 10 years.
0:54.7	Like, what's up with that?
0:56.6	And so I, of course, went on chat, GPT.
0:58.5	And I said, if you play $5 every day for 10 years and you win $225,000, what do you wind up with?
1:06.2	And the guy made over 200 grand.
1:07.7	So good for him.
1:08.5	What do I know?
1:09.0	Maybe I should play the lottery.
1:10.3	Anyway, what's your question? Jay, we changed our email sending platform. We've a new ESP, and all of our
1:19.0	metrics are totally different. Is this normal? It's not only normal, but it's completely expected.
	...

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