Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

Welcome back to Do This, Not That.

And I feel like I have the ultimate guest, not even like a great guest.

I have the ultimate guest.

So we got Neil Patel.

Now, if you don't know Neil, I'm going to give you the quick rundown before we start talking to him.

But Neil Patel, among other things, is the founder of NP Digital, which is among the best

digital agencies in the country. They have about 1,000 people around the globe, and the guy is a giant.

His blog gets over 9 million visits per month. His podcast marketing school that I listen to every week, it's 12 million

downloads a month. And he's just everywhere. He's, he's him. So Neil, welcome to do this,

not that. Thanks for having me. Amazing. Okay. So when you have Neil Patel on your show, you don't

waste time. You don't talk about boring stuff. You get right into it. So I have a series of super random questions that I just want to put a USB in Neil's ear and get all the information out. But that's super awkward. So instead, I'm just going to ask you the questions. All right. So first, threads, Waste of time or the future?

I don't think it's a future, but I also don't think it's a waste of time. Meta is pushing it really hard.

If you already create content for X or some of the other platforms in text, just put it on threads.

Repurpose. You don't have to do anything unique for

threads.

And like I saw that they now have 200 million monthly active users.

Yes, because Facebook's pushing it.

...