Welcome to the Second in Command Podcast, produced by the C.O. Alliance and brought to

its founder Cameron Herald.

In the second-in-command podcast, we talked to top COOs who share the insights, strategies,

and tactics that made them the chief behind the chief.

And now here's your host, Cameron Harold.

Our guest today is the CEO of Life Age Beverage Company, Andy Halliday. Andy is the son of an Air Force B52 aircraft commander and spend his high school years in

Tachikawa Japan when his father retired from the Air Force to become a 747 captain for Japan Airlines.

He left to Japan to go to Dartmouth, graduating and spending six years in the ski industry, where he became the director of skiing and guest services for a manager at Sunshine Village outside of Bamp, Alberta.

He left skiing in 1981 for Harvard Business School and subsequently spent 15 years in the specialty

chain store business at a New York Stock Exchange changed store conglomerate with 3,500 stores.

Later between 2003 and 2015, Andy had become the founder or CEO of four

startups, which together received 18 million in venture funding, including Our Story.com,

tagvault.org, and the student community mobile

app eroder. He was also an executive team member of startups like spoke.com, merchant circle

and reply.com, and in 2011 Andy met the co-founders of Life Aid and became an advisor as they sought initial funding and commencement of operations.

In 2015 the Life Aid brand took an offline and Cross Fit gyms where he then joined his

CEO. So Andy, welcome to the Second Command podcast. Thanks for having me. I didn't

know that you were Canadian or had lived in BAMF?

I was a landed immigrant, yeah, for four years.

And yeah, my first wife was from New Liskert, Ontario.

That's amazing.

I was from Sudbury. I've been to New Liskard a couple times.

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