Ep. 170 - BEST BACK TO SCHOOL CAMPAIGN EVER? 💈💈 ===> GUEST: Lisa Hake, VP Mktg GREAT CLIPS (4400 locations!!) - How They Turned ‘Glow-Up’, ‘Fire’, ‘Lit’ Into Epic Database Growth!

Do This, NOT That: Marketing Tips with Jay Schwedelson

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Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 16 August 2024

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, host Jay Schwedelson interviews Lisa Hake, Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut. ================================================================= Best Moments: (02:04) Discussing the strategy behind Great Clips’ back-to-school campaign (04:22) How t...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:44.7	We are here for do this, not that, and this is going to be fun.
0:48.5	We have Lisa Hakey here from great clips.
0:51.6	Now before I tell you about Lisa, I had to tell you, I looked in the mirror this morning as I was getting ready to go to work, and I was like, oh my God, I need a haircut because I couldn't get out of my mind.
0:57.9	I was talking to Lisa today.
1:00.3	And I don't know.
1:02.0	It's stressful in me.
1:03.1	But, all right.
1:03.7	So let me tell you about Lisa.
1:04.7	Lisa is the vice president of marketing and communications at Great Clips. I would imagine many of you go to Great Clips
1:11.4	because they are the world's largest salon brand. They have over 4,400 locations. That's a lot of
1:19.0	hair on the floor. Oh my goodness. Lisa, welcome to the show. Thank you, Jay. Thanks for having me.
1:24.9	And by the way, you have Great Flow. That's a style now. That's a style. Wait a minute. That's like an official statement coming from you. I feel like you're the authority that you could say that. There we go. It's more of the style. Our stylists are the authority. I have a question on this, which is totally off topic and terrible. Like you're walking around your office. Not you, but anybody. like, can people have a bad hair day at your company or is that like not good? Yeah, I mean,
1:49.8	everyone has a bad hair day, right? But yeah, they will get ribbed a little. And it's time to
1:54.1	get in for a haircut. So, oh, goodness. Like, you can't even wear a hat there. You got to step it up. All right. Before we get into,
2:05.8	we're going to talk about the most epic back-to-school campaign. I think every marker that's listening to like, oh, my goodness, I need to try to do some like this in my organization.
2:09.5	Before we get to that, Lisa, how did Lisa become Lisa? What is your origin story?
2:15.3	Oh, let's see. Well, I grew up in Wisconsin, but moved to Nebraska when I was in high school.
	...

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