Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That, presented by Marigold.

And today we're talking about is beginner level content garbage.

What do I mean?

Do you ever go on social media and you're thinking about sharing something or you're writing

a newsletter or your company's putting out information and you're thinking about sharing something or you're writing a newsletter or your

company's putting out information and you're like, we can't put that out. That is the most basic

thing on the planet. Everybody already knows that thing. You know, maybe you're a health business

and you're trying to give out of a health tip. And you're like, we can't talk about that.

Everybody knows that. Or you're a B2B SaaS company.

You have a piece of content. You're like, that is so beginner level. If we share that,

that's ridiculous. And I get that vibe. I feel that way all the time. And I avoid what I would

call beginner level content, whether it's an email or social, because I think

that it's just a waste and it's going to make me look like a doofus. But I was wrong. I am totally

wrong. So our research group, World Data Research, just completed some really cool reporting on what level of educational content works best and where.

So beginner level content versus advanced level content.

And should you actually be putting out beginner level content or is an epic waste and an

embarrassment or should

...