Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are here for Ask Us Anything from the Do This, Not That podcast.

This is the episode where all week long we get in work questions and we get in ridiculous questions.

We try to tackle one of each.

And if you want to submit a question,

it's real easy. You just go to jshwedelson.com and you look for the podcast button.

And there's another button that says, ask us anything. And you could submit, I mean anything.

We get wild stuff in. So let's jump into it. First, let's do the work question. We got a question

from Dale from Forks, Washington i know forks washington because

i'm a big loser because that is the setting for the twilight saga movies which has got to be so

annoying so if you live there right and before the twilight vampire movies all came out you're like

oh i like where i live it's pretty chill chill. It's pretty cool. And then the movie

hits and now everybody, that's all they know. I don't know anything else about Forks, Washington,

except the Twilight movies. And yeah, that stinks. But anyway, Dale, what's your question?

Okay, Jay, we just changed our marketing offer from 30% off to 50% off and the campaign actually did worse.

Why do you think that is?

Well, that's a super interesting question, interesting topic, and it really gets to

counterintuitive findings and offers in review data and data in general. So I got some super interesting stats to share

...