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The Tom Ferry Podcast Experience

EP. 17: The Basic Principles, Mindset, and Mechanics of Digital Marketing with Jason Pantana

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.81.1K Ratings

🗓️ 15 May 2019

⏱️ 41 minutes

🧾️ Download transcript

Summary

Many agents crash and burn when they’re starting out in online marketing. The BIG reason behind these bumps on the road? Many don’t really know who they are and what services they’re trying to sell. This mistake can cost you leads and ultimately, money. Embarking on your marketing journey doesn’t have to be scary. Discover how you can improve on your marketing by listening to this interview with Jason Pantana. Jason shares some very insightful recommendations on how you can fill your pipeline and cultivate your sphere into loyal, referral-happy customers. He also gives helpful tactics in order to improve on your marketing strategy and how it’s vital to know your audience in order for it to work. We also explain why it’s important to have the right mindset before you start on your marketing strategy. To finish off and get you started on your new strategy, Jason provides fascinating case studies of various real estate agents that are making it in their own areas of expertise. For those agents that want to take their business to the next level by improving on their online marketing, then get ready to roll up your sleeves and start cultivating your leads! For show notes and more information visit: https://tfi.media/2E82MhG

Transcript

Click on a timestamp to play from that location

0:00.0

So here's the thing, entrepreneurs, leaders, salespeople.

0:06.0

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

0:11.0

And we want to do it better, and more seamlessly why so we can actually enjoy

0:16.4

our lives take vacations and spend the quality time we want with the people that

0:20.0

we love how do we do all this without spending a fortune or running ourselves

0:24.3

ragged? That's the big question and this show is dedicated to the answer.

0:28.4

Hey so welcome back to the podcast super excited to have Jason Pantana with us again

0:34.6

you all know Jason he leads marketing edge and got an overwhelming response and

0:39.5

sort of demand for more so now we're gonna jump into kind of a three-part series. We're

0:44.0

going to go sort of marketing macro, then we're going to go marketing, let's call it

0:48.3

tactics, and then we're going to go deep on just a whole bunch of questions that people are asking

0:54.0

that they want insight on. So first of all, Jason, welcome back man.

0:57.0

Pleasure, I can't wait.

0:58.0

Yeah, thanks for being here. So I thought we'd do is, you know, maybe for the vast majority of people you know could be around

1:04.8

the world someplace and maybe getting to a marketing edges is maybe not in their immediate

1:08.5

future but marketing is the difference it makes the difference right and and we see more mistakes

1:14.9

than we see sort of let's call it the right strategy so I thought we'd start with

1:20.4

is just a simple question like what is the what is the objective of

1:24.2

marketing for someone starting new or an experienced rockstar that might be

1:28.4

listening I think that's a great question so I think you're spot on first and foremost like people

1:33.7

people settle to do marketing like it's a chore sometimes or I see people who are like I

1:38.0

can't wait to do this like it's a shiny penny exactly but it boils down to

...

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