Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

All right, we are here for a really exciting episode of Do This, Not That.

And I'm going to tell you who Andrew Cortic is.

But first, let me just say, hi, Andrew Cortick.

Thank you for being here.

Thanks, Jay.

It's great to be here.

All right.

Let me tell you everybody who you're

listening to me staring at and I'm about to embarrass Andrew. And I'll tell you why. And I'm not,

I'm not blown smoke because he's here. But if I made a Mount Rushmore of email experts,

Andrew would be on that Mount Rushmore. He has been doing this for a billion years.

And put aside what he does today.

If you ever wondered, how did like Groupon, for example, become this crazy big thing that was all driven by email and we all were getting like trampoline park coupons? Who is the guy behind that

entire massive email strategy? That's Andrew. And when Sears was

Sears, he was running all the email. He is, and then he had an agency called Trendline Interactive,

which I loved what they did because it was always against the green about email. And today,

he's like the vice president of everything important at a platform

...