Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are here.

I am here.

You are here.

And together we shall do this and we shall not do that.

We're talking about a topic that I love, which is social proofing.

Now, you may say to yourself, oh, I know all about social proofing. I'm not going to listen to this, and that's fine.

But I want to give you specific tactics related to social proofing

that really can totally change your overall engagement

on all of your marketing.

In general, we talk about social proofing.

We're talking about this idea that we all have one,

society has one collective brain.

And we all rely on each other to help us decide

what it is that we should or should not be interested in. That's why Yelp exists. That's why Google reviews exist because this idea,

oh, it has a good Google review. I'll check it out. I'll give you an example.

If you were going somewhere right now and you had to order an Uber and you go, okay,

I'm going over here, 15 minute ride, you order the Uber and then the thing pops up on your phone and it says, great, we found

...