EP. 18- STOP the Madness! Email Myth Busting = ROI INCREASE! l Jay's Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 13 October 2023

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of the Do This, NOT That podcast, Jay busts some common email marketing myths that he believes are holding marketers back. Jay tackles misconceptions around Gmail's promotions tab, using the word "free" in subject lines, and more. Listeners can expect to learn the truth behind these email marketing myths and walk away with tips to improve their marketing performance. - Jay explains the myth that you want to avoid having your emails go to Gmail's promotions tab. He shares stat...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:39.7	Let's do this, not that. Let's do this.
0:41.0	Do this, not that.
0:42.5	We are here, we're ready to crush it.
0:44.7	It's going to be awesome.
0:45.9	Today we're going to do some myth-busting,
0:48.1	and this is really me talking to the universe
0:52.7	about things that drive me bananas, but more importantly
0:56.2	than what drives me bananas, there are certain things in the world of email that hold us
1:02.2	back as marketers. What I mean by that is we all rely on industry best practices. And we all go
1:10.6	to Google, we go, am I allowed to do this?
1:14.1	And I put this word in the subject line.
1:16.0	Is this bad?
1:17.0	And then invariably, no matter what it is that you're looking up,
1:21.1	you'll find articles that's saying, don't do this.
1:24.0	This is horrible.
1:25.3	Avoid this.
1:26.7	And I'm here to tell you that the overwhelming majority of
	...

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