Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from Do This, Not That.

This is our short episode.

We break down what is going on this week in business and life and marketing.

And then we still have our other short episode or ask us anything later in the week

and then our big tips episode at the end of the

week so what is going on this week well it's really not even about this week it's what's going to happen

next week now i'll never talk politics or about the election on this show because who cares what i

think but next week is the democratic national convention and you you might be saying, who cares about that?

Well, the reason it matters is that overall email engagement suffered during the Republican National Convention that happened like a month ago or so.

So World Data Research shared some data that I thought was really interesting, that during the final two days of the

Republican National Convention, consumer email open rates were down 7%. And business to business

email open rates were down 9%. And that these emails had nothing to do with the election or

politics or anything like that. The reason the numbers came down was that people get sick of social media.

They get sick going in their inboxes.

All they see is all this politics and all this stuff that's annoying.

So people start to tune it out.

So if you haven't factored into your marketing that you might see lower performance next week,

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