EP. 15- STOP! Do This NOW!! Q4 Quick Tips l Jay's Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 29 September 2023

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, NOT That, Jay discusses how your marketing strategy and messaging should shift once October hits to maximize engagement and performance. He provides tips on optimizing content, email marketing, and promotions for the busy Q4 period through tactics like focusing on the upcoming year, leveraging seasonal and holiday-related keywords, and creating 2024 calendars. As we enter October, Jay explains that consumers and business professionals become focused on Q4 and the ...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:39.8	We are here.
0:41.7	It is do this, not that.
0:42.8	You know I get excited.
0:43.7	I get excited.
0:44.5	I always get excited.
0:45.4	Now, this episode is very important because we're going to talk about something that is
0:52.2	going to radically change the performance of all of your marketing after the start of October.
1:01.0	Marketers don't realize that when the calendar flips and it is now October 1st and beyond, especially for October and November, okay? What consumers want to react to and respond to and what business professionals want to react to and respond to is completely different when you are in August and September or whatnot. What do I mean by that and why does this matter? Okay. Content. Let's say you are promoting content of some kind. Let's say you have a tip sheet, or let's say you have a trend sheet, the seven hot HR trends for 2023. When the calendar flips to October 1st, 2023 goes from being in your content title or in your promotion title goes from being a win that generates engagement to going to be a boat anchor.
1:52.0	We don't care. This year is over once you hit October. It is over. All we care about is Q4. We care about the holiday season, the Christmas season on the consumer side.
2:04.3	And we care about 2024.
2:07.4	Starting October 1st, okay, if you do an AB test, right, you test the content that is labeled with 2023, the seven trends for HR in 2020 versus the seven trends for HR 2024. The 24 content
2:24.8	with the 24 name in it has over a 25% increase in overall engagement. And we see this not just
2:32.4	on the business side, but on the consumer side as well,
2:34.7	when October 1st hits. So for example, subject lines on the consumer side, if they say
2:40.3	holiday season, if they say the word Christmas, starting October 1st, that open rate increases
2:47.1	about 30% than when they actually don't say it. Now, let's say you don't have
2:53.0	2024 content yet. What you can't do starting October 1st is really rely on anything that says
3:01.0	2023 at all. It is literally pulling you down. We actually see performance start to drop because it feels dated.
3:09.2	It feels old.
	...

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