Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Ask Us Anything from the Do This, Not That podcast.

This is our short episode where all week long, we get in work questions and we get in

ridiculous questions.

And we try to tackle one of each.

And if you want to submit a question, it's pretty easy.

You go to jshwedelson.com.

There's a button that says podcast.

And there's another button that says, ask us anything.

And you could put in anything you got work, craziness, pop culture.

We don't care.

We get in some bizarro stuff.

So let's jump into it.

First, let's do the work question. We got a question from

Charles, from San Diego, love San Diego, very far from South Florida. And you know what's coming up

there is, I think it's next week or this week, Comic-Con, that huge massive convention for all

things, sci-fi, pop culture, whatever. I happened to have been in San Diego last year during Comic-Con

with a group of my guy friends, we were on a guy trip every year.

...