Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are here for W's up this week from Do This Not That?

This is our short episode where we break down what is going on in business and marketing and life.

And then we still have our short Ask Us Anything Later in the Week and our bigger tips episode at the end of the week.

So what's going on? Well, there is a lot of political talk out there, and that is not something

I'm getting involved with. But as marketers, we should be aware that we should expect to see

super inflated metrics, especially from some of the social media platforms that are out there.

And I think it's important to understand

these metrics can be a little bit misleading in terms of usage and things because you see these

usage numbers like, oh, wow, we should be there and advertising and making sure that we're

sharing content there. But this is just a surge related to the news of the day. But it is interesting.

Pew Research came out with a look at which of the social media platforms have the most political talk on them.

Not surprising. Fifty-nine percent of ex-users, the old Twitter, say keeping up with politics

or political issues is the reason that they use that

platform as compared to 36% on TikTok and Facebook and Instagram are down at 26% each.

I mean, X for sure is absolutely flooded.

But something that I thought was interesting was about LinkedIn.

I love LinkedIn because LinkedIn's like the happy place. There's almost no talk of any of this nonsense when interesting was about LinkedIn. I love LinkedIn because LinkedIn's

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