Ep. 158 - Zero Party Data VS First Party Data + PERSONALIZATION CHANGES YOU NEED TO MAKE ===> Guest: Nate Frick of Marigold (Former AOL, But Can't Fix Your Laptop!)

Do This, NOT That: Marketing Tips with Jay Schwedelson

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Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 26 July 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, host Jay Schwedelson interviews Nate Frick, the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform. ================================================================= Best Moments: (03:03) Explanation of zero-party data and its importance for personalization (05:11) The difference between zero-party data and first-party data (07:20) Nate's recommended approach to data acquisition and personalization strategy (09:06) The importance ...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.0	We are here for do this, not that. We are here for Do This, Not That, and we have an awesome guest.
0:45.5	We have Nate Frick.
0:47.1	Now, who's Nate Frick and what are we going to be talking about?
0:49.6	Nate has been in the marketing space and the email space for a really long time. And he has been
0:55.6	at some of the biggest brands leading the evolution of email. He is the director of enterprise
1:02.2	strategy and architecture for Marigold. Now, if you don't know Marigold, all right, they have over
1:07.8	40,000 customers, some of the most iconic brands in the world, leveraging their platform to send their emails to run their loyalty programs.
1:16.2	Marigold is incredible.
1:18.5	And Nate, heading up like their enterprise strategy, he comes from the world of Cheetah Digital.
1:23.9	And before that, AOL, when AOL was not just an email address that your grandparents
1:28.0	have, when it was like the thing, the guy knows this world. And we're going to be talking
1:32.8	about personalization. I'm really excited about it. So, Nate, welcome to the show. Thank you, Jay.
1:38.7	Appreciate the introduction. And it's great to be here. Awesome. All right, before we get into
1:43.3	personalization, and for people that are like, oh, personalization,
1:46.1	I know everything about that.
1:47.7	I don't think so.
1:48.5	I really don't because we're going to dig into some stuff that I think you can really
	...

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