Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

Okay. I'm excited.

I'm not kidding.

You know, sometimes you do these podcasts, you invite people on that you just sort of know,

whatever, but I have an actual real life friend here who's also just one of the

coolest dudes in the industry. Okay. So Pierce,

Eugene Walla is here. How did I do with the last name? You nailed it, man. You nailed it.

We're besties. We've got to be able to say each other's last names. This is true. And honestly,

I'm going to tell you the secret. I didn't tell you this. The only reason i invited you on the podcast is i wanted

to find somebody who's last name was harder to say than mine and that's it that's the only reason

you're actually here how old were you when you could spell your name because i was like grade

three i think uh that's embarrassing no i mean i was able to do it from birth. No, I'm a genius. So let me have to tell me by who Pierce is, besides for having an

amazingly long last name. Pierce is the co-founder and CEO of a this email design platform

called NAC. K-N-A-K-N-A-K-N-K-NAC.com. And it happens to be a platform that my company uses to design our emails

because it is awesome. So I ask Pierce to come on here because this dude knows about email

design and what works, what doesn't work. We're going to rip through something in email,

email design that's going to change

your engagement.

...